At Urban Feather, we understand all the components of a successful brand, ensuring that all work created is consistent with your brand attitude and positioning. Using this knowledge and expertise, ensures that we create identities which stand out from the rest.
When you ask us to creating a successful brand identity, it’s not just about sitting down in front of the computer and ‘coming up with something’. Brand and awareness campaigns require a comprehensive understanding of your core business values and target audience. So first thing is first, we sit down with you to establish an understanding about you, your company, your product and your service.
We apply this same rule to any redesign projects too, ensuring that we retain the essence of an already existing brand, and establishing what and why something isn’t currently working.
Again knowledge here is key, and research into individual market sectors is vital. A design choice for type, colours and shapes can give an entire project a completely different outlook. It is for this reason that our creative solutions should be evaluated at various planned points throughout the design process.
Starting a new business?
Urban Feather can help start-up businesses to project a professional image This is essential for creating the right impression for their target audience. Many new businesses often prefer to create something themselves in order to reduce the start-up budget. At Urban Feather we believe this should be high on the list of priorities. It is more important to reach and connect with your target audience first time round, than have to re-work projects at a later date in order to make them work.
If you are setting up a new business and would like some free design advice please get in touch, we would love to hear from you.