Online Marketing & PR
Search Engine Optimisation
Search engine optimisation (SEO) plays an important role in the success of your website, helping more people to find, visit and interact with your website, and deliver great marketing results.
We consider SEO throughout website planning, design and build projects making sure that the site structure is SEO friendly. We optimise content, transition old links, ensure images and content are labelled correctly, and build links back to your site where ever we can.
Pay Per Click Advertising
It is simple yet brilliant at the same time! Pay per click (PPC) advertising allows you to set budgets, create ads, and monitor their success all at the touch of a button. Unlike other forms of advertising, displaying the advert is free, you only pay when someone clicks on the advert. This means that by using PPC, you can calculate how much it will cost to generate a lead or make a sale. By using tracking methods we can help to quantify how many of those users request more information, subscribed to your website, or made a purchase, which in turn, gives a direct return on investment.
Managing your campaigns effectively and efficiently is very important. We monitor and advise on the progress of your campaigns for each phrase or set of keywords, and depending on the agreement we have, we can manage those on your behalf, or simply let you know what we’d suggest. It’s up to you!
Email campaigns present an ideal opportunity for you to keep in touch with your customers. When constructed correctly, they can play an important role in the marketing of your business, it’s products and services. When planning and building campaigns we ensure their length, tone, timing, structure and frequency are considered.
Social Media Campaigns
More and more businesses are using social media campaigns to help promote themselves. For some, the idea of promotion through useful content about their industry, their clients and themselves can be quite daunting. At Urban Feather we can help ease the transition into using this Internet as a marketing tool. We can identify a strategy for your business, implement and help to manage your social networks, helping to turn ‘followers’ into customers.
As part of our SEO* and PPC* services, or by separate arrangement, we can report on the success of your website each month to analyse its performance. Using a combination of our web server site statistics and Google Analytics, we can track, monitor and analyse the behaviour of your website users, making recommendations for changes and improvements.
* Not all options are available in all SEO packages.