Advertise on the Bing search network with Microsoft Advertising

How does Microsoft Advertising work?

We start by building a campaign, typically focused on a product or service. We then create a list of keywords based on probable search terms. Adverts we create are then ranked depending on aspects such as the amount bid and how relevant your website is to the keyword.

Without an understanding of how Microsoft Advertising works and operates, a campaign can easily get out of hand, costing a lot of money to run yet producing very little in terms of results.