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Advertise on the Bing search network with Microsoft Advertising

Microsoft Advertising (formerly Bing Ads) is a Pay-Per-Click (PPC) advertising platform similar to Google Ads. Allowing businesses to promote their websites in Bing Search Engine Results Pages (SERPs), Microsoft Advertising also offers comprehensive targeting and tracking options to give advertisers control over their spend.

How does Microsoft Advertising work?

We start by building a campaign, typically focused on a product or service. We then create a list of keywords based on probable search terms. Adverts we create are then ranked depending on aspects such as the amount bid and how relevant your website is to the keyword.

Without an understanding of how Microsoft Advertising works and operates, a campaign can easily get out of hand, costing a lot of money to run yet producing very little in terms of results.

Identify your goals

Narrow your target audience

Set your budget

Manage your account

Regular campaign reports

Expert recommendations

Microsoft Advertising Certified Professional

When you sign up for a Microsoft Advertising campaign, we assign you an Account Manager who has completed Bing and Microsoft’s own training programme meaning they are experts in managing accounts. Your Account Manager will guide you every step of the way, advising you on how we can make the most from your campaign.

Get in touch!
STC Services

From the initial meeting right through to completion, Kate and her staff were excellent and nothing was too much trouble. Such a refreshing change to work with people so confident and professional at what they do.

Steve Taylor, IT Manager, STC Services
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+44 (0) 1724 897 497