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In reality, there is no joke about a Moroccan Dolphin Salesman. This is just an example of the type of ridiculous keywords you have to specify in order to guarantee being at the top of page 1 on Google. (Check here to see where this page ranks for you.)
Why? Because you are not competing against anyone. However, for keywords that are likely valuable to your business, you’re more than likely competing against a number of your competitors who are all trying to get to the top of page 1. Not to mention all the nationally competing businesses.
So how can people guarantee to get your website to the top of page 1? The simple answer is, they can’t. Well, unless you’re a Moroccan Dolphin Salesman or for another equally outrageous keyword that nobody will actually search for. Once you take into account that the results can be different for each searcher based on their browser, location, browsing history & more, you’ll begin to wonder how anyone can even think to guarantee a page 1 result.
Now you’re probably wondering how did the people who got to the top of Google get there? There is no definitive answer, but it’s likely down to a number of things including investment, time, trial & error, back links, by doing the right things that Google let us know about (which tends to be just a small part of what effects ranking) and a little bit of luck.
What’s important to remember is that Search Engine Optimisation is a long-term investment. With Google regularly changing the criteria through their algorithm updates, you have to be up-to-date and constantly working towards making your website better for your searchers. As ultimately, Google wants people to come back to Google. If they can find what somebody is searching for and your website helps to give them a good user experience, then Google will want to continue pushing people to your website. You need to make your website a win-win for Google.
If you want to invest in your website’s SEO, one of the best options around is our website maintenance packages. Guaranteeing long-term studio time to work on your website at a discounted rate. Sign up to one of our 12-month packages today by contacting us here.
And don’t worry, we won’t target people searching for a Moroccan Dolphin Salesman.
Your website may be the first impression a person has of your business. Our website maintenance plans could help you to keep your website up-to-date!
Search Engine Optimisation (or SEO as it is more commonly known) is the process of fine-tuning your company website to try and appear as high as possible in search engine results pages (also known as SERPs).
Google My Business and Bing Places for Business enable a company’s contact information to be found more easily by people searching on Google/Bing.
We have had the pleasure of working with Kate and the Urban Feather team for over 10 years. It’s been a joy. No job is too small nor too big, no question or request (from us) too daft. Professional, knowledgable, warm and caring. Looking forward to even more collaborations in the future.Wendy Davis, Co Director, Bury Chiropractic