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Moroccan Dolphin Salesman – A Story About SEO

The world of Search Engine Optimisation is a funny old thing, for example, did you hear the one about the Moroccan Dolphin Salesman?

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In reality, there is no joke about a Moroccan Dolphin Salesman. This is just an example of the type of ridiculous keywords you have to specify in order to guarantee being at the top of page 1 on Google. (Check here to see where this page ranks for you.)

Why? Because you are not competing against anyone. However, for keywords that are likely valuable to your business, you’re more than likely competing against a number of your competitors who are all trying to get to the top of page 1. Not to mention all the nationally competing businesses.

So how can people guarantee to get your website to the top of page 1? The simple answer is, they can’t. Well, unless you’re a Moroccan Dolphin Salesman or for another equally outrageous keyword that nobody will actually search for. Once you take into account that the results can be different for each searcher based on their browser, location, browsing history & more, you’ll begin to wonder how anyone can even think to guarantee a page 1 result.

Now you’re probably wondering how did the people who got to the top of Google get there? There is no definitive answer, but it’s likely down to a number of things including investment, time, trial & error, back links, by doing the right things that Google let us know about (which tends to be just a small part of what effects ranking) and a little bit of luck.

What’s important to remember is that Search Engine Optimisation is a long-term investment. With Google regularly changing the criteria through their algorithm updates, you have to be up-to-date and constantly working towards making your website better for your searchers. As ultimately, Google wants people to come back to Google. If they can find what somebody is searching for and your website helps to give them a good user experience, then Google will want to continue pushing people to your website. You need to make your website a win-win for Google.

If you want to invest in your website’s SEO, one of the best options around is our website maintenance packages. Guaranteeing long-term studio time to work on your website at a discounted rate. Sign up to one of our 12-month packages today by contacting us here.

And don’t worry, we won’t target people searching for a Moroccan Dolphin Salesman.

Right Action

We engaged Urban Feather to undertake a re-branding exercise of our e-commerce and service activities. Kate and Richard have been excellent throughout the project. Their design and technical skills have been great and they have shown great patience in dealing with our requests!

Barrie Holden, Managing Director, Right Action
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+44 (0) 1724 897 497
contact@urbanfeather.com