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If you’re going to part with your hard-earned cash, you’d ideally like to know that what you’re getting is what you’re paying for. The same can be said for your customers. If there is any uncertainty, they may go to a competitor who they feel they can trust more.
Think about when you’re purchasing online, if a product has a lot of positive reviews, that gives you confidence that you’ll be getting quality. Therefore you’ll be more likely to buy. If a product has no reviews, you may feel like a test subject for something that nobody has ever bought before. Which for high-value products in particular, can be intensified more so, making a purchase seem like a gamble on your part.
Of course, negative reviews can have an even more severe adverse effect, but we’re going to go ahead and assume that you have total confidence in your product.
So how do you go about getting product reviews on your store? Well through the Shopify Product Reviews app of course!
To find it:
Now that you’re all set up comes the important bit, getting those customer convincing reviews!
Well the good news is that people love to leave reviews of products they’re delighted with, so if you’re selling an amazing product, the reviews should start flooding in.
You’ll also want to heavily promote this new feature everywhere that your existing customers will see it. Be that on social media, through your email marketing strategy or with a printed reminder that you send out with every order.
The more reviews you can gain, the more convincing and trustworthy your site will appear.
If you’d like more help, whether that’s with setting up the code or with coming up with a strategy to generate reviews, get in touch here.
As Shopify Partners, we can develop your e-commerce website on Shopify to professional standards. The platform is an excellent e-commerce solution with outstanding 24/7 support.
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Through strategies such as Google Ads, social media and email marketing, you can place your business in the right place, at the right time.
From the early planning stages right through to the implementation of our new website, Urban Feather have been very approachable, professional and a pleasure to deal with.Neil Stocks, IT/Ecommerce Operations Manager, Right Action Ltd.
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