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If you’re going to part with your hard-earned cash, you’d ideally like to know that what you’re getting is what you’re paying for. The same can be said for your customers. If there is any uncertainty, they may go to a competitor who they feel they can trust more.
Think about when you’re purchasing online, if a product has a lot of positive reviews, that gives you confidence that you’ll be getting quality. Therefore you’ll be more likely to buy. If a product has no reviews, you may feel like a test subject for something that nobody has ever bought before. Which for high-value products in particular, can be intensified more so, making a purchase seem like a gamble on your part.
Of course, negative reviews can have an even more severe adverse effect, but we’re going to go ahead and assume that you have total confidence in your product.
So how do you go about getting product reviews on your store? Well through the Shopify Product Reviews app of course!
To find it:
Now that you’re all set up comes the important bit, getting those customer convincing reviews!
Well the good news is that people love to leave reviews of products they’re delighted with, so if you’re selling an amazing product, the reviews should start flooding in.
You’ll also want to heavily promote this new feature everywhere that your existing customers will see it. Be that on social media, through your email marketing strategy or with a printed reminder that you send out with every order.
The more reviews you can gain, the more convincing and trustworthy your site will appear.
If you’d like more help, whether that’s with setting up the code or with coming up with a strategy to generate reviews, get in touch here.
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