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Simply knowing that people signed up to your list many moons ago will not be sufficient as GDPR demands much more detail including when & how they signed up and what they were told they were signing up to receive.
If breaking the law isn’t enough to put you off, there’s always the potential €20 million MINIMUM fine for failing to comply with GDPR that will make you think twice. A failure to report a data breach within 72 hours which is then reported by another source, could result in the fine being doubled.
With several breaches of personal data making the news in recent times, its little wonder that people’s privacy is set to be taken a lot more seriously. If you’ve ever completed a form and thought “why do you need that information” then you’ll likely find GDPR a refreshing relief. It basically boils down to ensuring that businesses only hold personal data that is absolutely necessary for a particular reason and that the person in question has agreed that they are able to hold this information for that reason and that reason alone.
The new Accountability Principle brought in by GDPR requires the nomination of a Data Controller for any held information at a business. It is this Data Controller’s responsibility to ensure that the business complies with the regulations. Failure to do so can lead to prosecution.
Below are some key points of GDPR with which your email list will have to comply:
Here are some basic steps you can take to be on your way towards complying with GDPR:
Communicating key messages to precisely targeted audiences, email campaigns are able to be tracked with analytics, meaning you can measure exactly how successful each campaign has been.
As Klaviyo Masters, we can help you develop an effective email marketing strategy that will forge a strong relationship and loyalty between you and your customers.
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